An Independent Study on Beauty Brands.

I worked on a collaborative brand project for a colleague from Scope of Work— SOW. She had reached out following up a post I made on my personal IG page and wanted to find out ways to navigate through a skincare business she was working on. I was moved by her transparency and honesty, so I decided to take on this project with her. Through this project, I decided to work on an independent study to help understand what different people thought about skincare brands & their advocacy for self love & awareness.

The insights I got was amazing! I had shared this on my story and highlighted them incase anyone might’ve missed it. I did this because I believe consumers are imperative to driving & dictating the kinds of brands the general public supports. I wanted to give her the best insight in navigating her business, and there’s no better insight than that of the consumer. The people who will directly interact with your product.